Why Testimonial Videos Are So Powerful (And Why Your Business Needs Them)

If you’ve ever bought something because your friend wouldn’t stop raving about it — welcome to the magic of social proof.

In business, the most powerful thing someone can say isn’t you talking about how great your product or service is — it’s someone else saying it for you.

This is why testimonial videos are so powerful and why they are one of the most valuable pieces of content you can create for your brand.

So What Is a Testimonial Video?

It’s exactly what it sounds like: your past clients or customers on camera, sharing what it was like to work with you. What problem they had. How you helped solve it. And what life or business looks like now because of it.

But here’s the key: it’s not stiff. It’s not salesy. It’s real, honest feedback — in their own words.

Why They Work

People trust people. That’s just how we’re wired. A beautifully written website is great. A curated Instagram feed? Nice. But a happy client looking right into the camera saying, “Working with [your name] changed the game for me”? That hits different.

Testimonial videos build:

• Trust – Real faces, real voices, real results

• Credibility – It’s proof you’ve done what you say you can do

• Connection – Viewers see themselves in your past clients

• Momentum – They reduce hesitation and boost conversions

  
  

Whether you're a coach, a creative, or a local business — when people see others vouching for you, it makes it easier to say yes.

Why Video Over Written Testimonials?

Let’s be honest: anyone can write a review and slap a name on it. But seeing someone actually say it on camera? That adds a level of authenticity you just can’t fake.

You get the tone. The emotion. The pauses. The smile at the end. That stuff matters. And it sticks with people.

My Approach to Filming Testimonials

I know being on camera can feel intimidating. That’s why I approach testimonial videos like a conversation, not an interview. I keep it relaxed, guide the flow, and make sure your clients feel supported the whole time.

I also help with:

• Planning the shoot

• Drafting thoughtful questions

• Editing the footage into something polished, engaging, and totally on-brand
  

Most businesses use these videos on:

✅ Their website

✅ Landing pages

✅ Social media

✅ Email campaigns

✅ Even in pitches or proposals

Ready to Capture Some Real Love?

If you’ve worked with clients who loved your work (and I know you have), don’t let their feedback live in a DMs folder or a Google review.

Let’s turn it into a story you can share — one that helps more people see what you do and why it matters.

Reach out and let’s make it happen.

You’ve already done the hard work. Now let your clients do the talking.

With Gratitude,

Jon Lepp

Jon Lepp Media